The TriFactory LLC is an Egyptian sports management company specialising in endurance sports, and mass participation sports events. We are the organisers of the annual Sahl Hasheesh Endurance Festival (Egypt's biggest multi-sports event), Aswan42 - the Magdi Yacoub Heart Foundation Marathon, and other events including The Relay Run, The Beach Run Series, the Aquathlon, and the annual ItsWorthATri running campaign.
The TriFactory is also heavily involved in training athletes of all levels. We operate training academies in four different locations across Cairo, as well as maintaining a strong digital training presence via Training Peaks. In 2016 The TriFactory trained and led Egypt's first ever full IRONMAN team to success in IRONMAN Barcelona. This was the culmination of Mission Ironman - a nationwide campaign to train amateur Egyptian triathletes for competition in Europe's biggest IRONMAN race. We also manage a significant in-house travel agency which facilitates travel and accommodation for athletes and their families at sports events and organises training camps for local and international professional teams.
As well as sports event organisation and athlete training & travel, we also provide sports management and consultation services, including graphic design to the World Triathlon Series Abu Dhabi, production for the Greater Cairo Kidathon, branding and graphic design for various sports organisations, and consulting on corporate sports marketing initiatives by a selection of sponsors.
The TriFactory is proud to partner with corporations, public entities, charitable institutions, and athletes and other sports groups in order to achieve maximum results and benefit the sports scene as a whole. If you have any questions please drop us an email at .